SANYO Enloop

The campaign comprised two parts. The first employed a fleet of 4 branded buses dropping and collecting visitors to the GITEX event in Trade Centre. The buses had scheduled stops at most prominent locations. HME promotional staff were stationed onboard the buses informing them about the SANYO product as well as directing them to SANYO's stand in GITEX

The second component was a gala dinner with a twist. HME employed a female illusionist performing mind boggling tricks. For the grand finale the illusionist magically disappeared from inside an oversized enloop battery.