MASDAR

This campaign comprised 3 complementary components. The first component involved 9 eco friendly cyclists outfitted in MASDAR branded colours and logos. The cyclists toured Abu Dhabi in the lead up the World Future Energy Summit.

As MASDAR are committed to environmentally friendly products and environmental sustainability, HME employed an activation activity strategically aligned with MASDAR's green positioning. The bikes were modified to optimize MAZDAR's branding.

The second element involved designing, manufacturing and installing an interactive stand. Besides showcasing MASDAR's green credentials, we designed an interactive display to illustrate how electricity works. Placing one's hands on two metal plates caused a light to be illuminated. The stand was located in Marina Mall in Abu Dhabi.

The third component was the tactical use of SkootAds. These illuminated mobile billboards were used within the ADNEC complex during the summit. They proved to be an eye catching spectacle for the complex's visitors!